About Spoilt - Melbourne Gift Store

When owner Chelsea McIntosh told her family she was going to open a gift store in the Melbourne CBD they thought she was crazy. That one store has quickly turned into seven stores all across Melbourne and an online store. Spoilt focuses on being a family run business, giving outstanding customer service, which includes free gift wrapping for all online and in store purchases and is often complimented as being customer’s favourite shop.


Following the success of opening multiple gift stores across Melbourne Spoilt has received recognition from a number of retail awards. This includes the Melbourne Lord Mayor Bronze Commendation award for over 10 years service to the retail industry in 2016, being a finalist in the 2017 Gift & Lifestyle Retailer of the Year awards, as well as being one of the top 4 finalists in the Independent Retail Category for the 2017 Eftpos ARA Australian Retail Award.


At Spoilt we pride ourselves on having a family culture that supports local communities. We are strong supporters of the St Kilda Mums Charity who we regularly donate stock to, as well as liaising with suppliers to source much needed items for the organisation and having donation boxes at all of our counters. It’s things like this that makes Spoilt much more than just your one stop shop for gifts.